Terranova (meaning "a new country" in Latin) and Yeni Bir Hayat (meaning "a new life" in Turkish) are two investment advisory companies specialising in second citizenship and residence solutions. Yeni Bir Hayat operates in Turkey whereas Terranova has its headquarters in Malta and another office in the UK.
They are the branches of the same company, so I was briefed to design a visual identity that could represent both.
In the idea and presentation phases, I designed many alternatives with more minimal approaches but in the end we came to an agreement on this approach. My client wanted me to emphasize idea of "security" and I combined it with the idea of "guidance" as the nature of consultancy is guiding people on their investments and legal procedures through a new life.