Markus is a ribs&beer restaurant located in Istanbul at a very authentic place surrounded by auto repair shops. The place and the menu is mainly inspired by the old butcher culture and decorated with carefully selected antique furnitures.
In the research & idea phase of the logo, I was inspired by the cattle branding irons, an ancient technique to identify and keep track of livestock. The unique typography of these irons, in which the letters were connected to each other at certain points, was the idea behind the logo. I interpreted this visual language with a modern bold typography to make a connection with the brand core values.
To emphasize the raw, authentic look, I created typographic patterns on a typewriter and used them as complementary graphic items throughout the whole identity.
The main entrance sign was hand painted on an ancient saw.
Markus started selling its side dishes and sauces online and via take away during the COVID-19 pandemic. I designed the packaging for these jars.
A web based menu was created to allow minimum contact during the pandemic. Customers used their phones to view the menu with the QR code. #staysafe