SBR (which stands for Black & White & Colour in Turkish) is an independent theatre company in Istanbul run by young successful actors and actresses.
They are modern, young and bold as opposed to the national theatre in Turkey. They put their own plays on stage as well as opening their stage to other independent theatres.
I was responsible for their rebranding as their previous logo looked too old and didn’t reflect their identity visually. I created a clean minimal and a modular identity to be able to use it across different platforms and to emphasise the playfulness and flexibility of acting. I used bright colour codes to differentiate events, months and also to be joyful and festive as SBR is.