Move Training House is a boutique training place owned by a married couple who are both professional personal trainers. Their training philosophy is "smart training" which basically means creating and practicing an optimised training program for each individual.
The client wanted to create a minimal and cosy space where people could work out with reliable trainers without worrying about their training program or be distracted by other people. Rather than creating a place for showing off, they wanted people to go there with a feeling of trust and with the aim of training like a professional.
I came up with a minimal yet strong identity and be distinguished from other fitness center chains. With a minimal touch on the typography, I wanted to create a sense of movement. I implemented this approach to the other possible applications of the corporate identity.